I tasked myself with creating a packaging design for a drink aimed at 21-year-olds that want something crazy. As a result, I created the questionable idea of Lemonade Asteroid, a drink built for newly legal adults. At a whopping 95% ABV, Lemonade Asteroid can get you sloppy drunk before you can even say, "I'm not really feeling it yet."
The concept of having an asteroid-shaped lemon flying towards the Earth came from the idea that something absurd and colorful would connect well with a younger audience. The impending doom of this asteroid hurtling towards Earth matches the disaster that drinking 32 ounces of a 95% alcoholic drink would cause to your physical wellbeing.